EMBRACING THE ART AND BEAUTY OF HANDMADE JEWELRY
Made with love from us to you
Where New Favorites Begin
Coastal Pearl Drops
Day Dreamer Chain
Justina's Pearls
Ever Daisy Hoops
I have always been inspired by the place I get to call home
Growing up by the ocean shaped more of me than I realized at the time. The sea has always been where I feel the most grounded, inspired, and myself, and I’m endlessly grateful to have the beach as my backyard.
When I began building East Coast Jewels, it felt natural to bring that part of my world into the brand. Our mermaid logo came to represent so much more than a symbol. To me, it stands for new beginnings, growth, and the courage to follow a path that may look different than you once imagined. It reflects my love for the ocean, but also my belief in trusting your instincts, embracing change, and pursuing what truly lights you up. That meaning lives at the heart of everything I create, with the hope that each piece feels intentional, personal, and rooted in its own story.
From the artisan
Pearls, Pearls, Pearls
Petal Pearls
Mini Audrey’s Pearls
Oval Audrey’s Pearls
Elizabeth
“Working with Maddie was a dream. She took my unworn yet treasured pearls of my grandmother and turned them into the most stunning jewelry for my wedding day (and beyond). She is attentive, intentional, and an absolute visionary! As a fellow ocean lover & forever east coaster, I can’t recommend East Coast Jewels enough.”
Emily
“I can’t express enough gratitude for Maddie and her creativity! I wanted a unique way of tying my husband's roots into my wedding day wardrobe. She quickly drafted up a design for me that matched my vision perfectly!! The earrings were absolutely beautiful for my wedding day and mean so much to me.”
Sydney
“The most unique and stunning pieces. Their jewelry is the perfect addition to any outfit. I'm absolutely obsessed with the pearl detailing, especially since I love the ocean so much!”
Brianna
“Maddie helped bring my vision to life & was incredible to work with! ECJ pieces are elegant, timeless, fashionable, and so durable. I didn’t have to worry while I danced the night away.”
Jessica
“Being a newest mama, I don’t have a ton of time to get dressed up nice and ready for a baby shower. I make sure to have ECJ on and it automatically makes my plain sundress & simple quick makeup look so much fancier!”
Claudia
“I collaborated with Maddie to create the bridal jewelry of my dreams! My husband and I decided to elope in an intimate ceremony and I wore these earrings with a custom necklace! I am obsessed with the pieces!”
Lexi
“I expected these earrings to pull on my ear a little bit with all the jewels on it, but I was completely wrong. These earrings are super lightweight and don’t pull at all. They are so beautiful and when the sun hits them they don’t stop sparkling. So happy with how they came out!”
Kate
“Can’t say enough great things! Maddie was beyond helpful and accommodating for my order, and so friendly and caring! These earrings are by far the prettiest I’ve ever purchased. Packaged safely, arrived quickly — I can’t wait to order my next pair!”
Hannah
“Most beautiful and dainty ring to add to any outfit.”
Kesami
“The most beautiful pair of earrings I own and the only ones I wear. I wish I could buy it all!”
Eva
“I’m so obsessed with this ring I never take it off! It is so beautiful and dainty! It’s such good quality and is made by the sweetest person! I also got the matching bracelet and they look perfect together!”
East Coast Jewels aims to create a wide variety of luxury and timeless jewelry for everyday wear.
Explore our Bridal and Bridesmaids Jewelry Collection!
Inspired by the feedback received from our lovely consumers, we wanted to offer a custom collection that was specifically tailored to brides and their special days. Find significant pieces to share with your loved ones, to complement your perfect dress, and to add just the right bit of glitz to you and your party.
FOR THE DREAMY BRIDE
Day Dreamer Bracelet
Bridal Bliss Dangles
Oval Audrey’s Pearls
The Ever After Chain
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