A business built on ocean breezes and self empowerment

Hi! I’m Maddie!

A born and raised local to Wildwood Crest, NJ. I have always been inspired by the natural beauty and serenity of the coast. Growing up in this small town, I quickly learned that there's more to beach life than just summer vacations. Whether it's the sound of the waves crashing against the shore or the feel of the salty breeze on my skin, the beach has always been my happy place.

When I first launched my business on Instagram in 2019, I knew I wanted to incorporate this passion into my work. From the very beginning, East Coast Jewels has been a labor of love, and I am so grateful to have the opportunity to share my creations with you.

Materials sourced with intention

We take great care in sourcing materials for our handcrafted jewelry. Every piece is made with intention and attention to detail. Our materials are carefully selected based on what we believe will deliver the best results for our customers. We also believe in supporting local businesses and shopping small.

Crafted with love

Each and every jewel is hand crafted by Maddie, the artist behind East Coast Jewels. Spending hours perfecting one piece, each design is curated to fit your individuality in mind. No piece is the exact same, which I think resonates well with the message that every human is created with love and diversity.

Local Artisans

Here at East Coast, each jewel is giving back to other small business near and far. Constantly working towards sourcing products from local businesses, not only are we one oursself, we make an effort to support small in each jewel endeavor.


There’s something so special about women empowerment

It's important to recognize our own worth and turning our passions into a career can be an incredible gift. As for myself, I had no idea what I wanted to do within my first two years of college, but after some trial and error, I discovered my love for creating handcrafted jewelry. What I love about my work is that it can be worn by anyone and everyone. When people connect with my pieces and make them their own, it's a truly inspiring feeling. Seeing people wear my artwork and feeling beautiful is what motivates me to keep creating.

I strive to empower my customers to feel their best. Jewelry should be a form of self-expression and a way to showcase your unique style. That's why I'm always open to creating custom pieces that perfectly reflect your personality and vision.

As I've grown and matured, I've learned that it's important to embrace all aspects of ourselves and to let our true selves shine. So wear the jewelry that speaks to you, that makes you feel unique and beautiful. My hope is that through my jewelry, you can see yourself in your most beautiful light and embrace your inner beauty.

A Taste of the East Coast

East Coast Jewels specializes in custom curated pieces cherished forever. For women of all backgrounds, we promote leaning into your femininity and creating jewels for all backgrounds.