Apparel inspired by the sea air, ocean waves, and the place we call home...the beach! The four graphics were hand illustrated by our lovely designer, @MBCollectiveandCo, who captured the heart of our coastal style through her artwork.
More than a coastal symbol, the ECJ mermaid represents renewal, growth, and stepping into the truest version of yourself.
The mermaid has become the heart of ECJ: a symbol of the girl who once felt lost, unsure of who she was or what path to take, until creativity and self-discovery led her exactly where she was meant to be. It stands for new chapters, inner transformation, and the courage to evolve.
Soft, wearable, and meaningful, this tee is designed for anyone who connects to that story ♥ the beach lover, the dreamer, the girl becoming who she’s always been.
- 100% cotton
- Cap sleeve, baby rib style
